Archie's Press Print "Pie"
Pie or Cake? Yes, that's a rhetorical question. Pie always wins. Here's a literal "Pie Chart" describing 16 classifications of pie.
This was a collaboration with Jamie Feldmar, a brilliant food writer.
ABOUT THE IDEA
Information is more fun to read when it's beautiful. I've designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. I edit the information significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.
ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.